This website started up on October 13th 2014. Wow that seems a long time ago as I write. You are probably wondering why it has taken me so long to start writing a blog. The short answer is I don't know. My SEO guy kept telling me that if I wrote a blog then the website would go up the rankings as it was 'new and original content'!
But now that I have started, I think I'm going to love writing a blog every now and then. First of all I want to let you all know a bit about my journey and how I ended up starting up NZ's best online retail gift website with 439 products and counting.
I was a dentist for about 22 years. I worked in Australia for three years and then moved to Saudi Arabia for about ten years. I was an expat kiwi as many of you are who are reading this blog.
Over those thirteen years I really lost contact with my family especially my siblings and their children (my nephews and nieces). I talk about it in more depth HERE
Anyway, if I had been able to remember my family's birthdays with a nice gift with a message on a card delivered to their doors, it would have kept the bonds so much closer. Of course, in the nineties it was hard to do much on the internet, but now there is no excuse.
When I finally returned to NZ, I found that I was kind of the forgotten uncle who had gone overseas and had all these experiences. It took ages to rebuild the links.
Moving right along, I left dentistry and pursued an MBA. Towards the end of my studies I thought about my experiences overseas and wondered if I could build a business based on them. You know try and turn lemons into lemonade.
I looked at what was out there - comparative analysis to use MBA jargon - and saw that there was a gap for a website that sold decent quality gifts - the sort that you'd like to get yourself. I didn't want to sell junk or knick knacks or souvenirs- there were enough websites doing that.
The name was the first thing to think of. At first I was going to call it "ÚK2NZ" because I thought that my main market would be the UK. My brother-in-law then said why are you limiting yourself to just one country? It was hard to find an answer to that so hence the new name.
(To be continued)